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Dying Light 2 – Is it Launching?

Dying Light 2 – Is it Launching?

Dying Light 2 is an upcoming survival horror action role-playing game developed and published by Techland. The game will be released for Microsoft Windows, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X and Series S in 2021. The game is the sequel to 2015’s Dying Light.

Dying Light as a franchise has been praised over the years for how well they have treated the game and their player base. So the announcement about Dying Light 2 at E3 2018 was met with excitement and intrigue. A week ago the developers opened up about the game’s status, assuring the public that it will launch in 2021.

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What did they say?

Techland posted a transparent and whimsical video on YouTube to update the community on March 17, 2021. They read through frustrated tweets from fans about when the game will finally launch and if it is launching at all.

It was honestly a smart approach to addressing fan concerns, and the ended the video by speaking directly to the audience about why they’ve waited for so long to post any updates. They then showed more gameplay, which admittedly looked very nice, and then ended that section with a 2021 date on screen.

This was followed by an address and invitation to join their official discord where questions can be submitted. The answers will come out in the form of videos as they are received, and obviously not all questions will get answered given repeats or trolls, but this is a nice step toward the community.

What is going on?

While the video is a nice attempt at fan service PR, facing complaints and questions head on, the real question is, what is going on with the game? And what do we know? Especially in light of a recent report from The Gamer entitled “Techland Is Bleeding Talent Due To Autocratic Management, Bad Feedback, And Lack Of Direction”

Many responses to the criticism seemed to be legitimate attempts to fix things internally while some were just garden variety corporate PR speak about “valuing feedback” and “taking complaints seriously”. It honestly sounded like a bit of a mess, which is concerning primarily for the people working there as well as the finished product.

The report was lengthy and the investigation seemed fairly exhaustive. Some complaints ranged from minor annoyances to major production and management flaws. Those who read the War and Peace sized article about Anthem’s woes might be having flashbacks.

2020 chickens coming home to roost

The effects of 2020 on this year with respect to the development cycles and timely delivery of games continue to land, like shockwaves after a massive earthquake. Continued reports of crunch, strained schedules, and poor management will likely happen, with 2020 compounding bad industry habits.

Techland’s video, reading mean Tweets like a Jimmy Kimmel sketch, while making vague assurances about quality and then opening up their poor devs to questions through a discord, feels like a bit of a PR stunt in light of the lengthy report from TheGamer.

At this point, even though they just made assurances about the game launching, my confidence in it landing in 2021 is incredibly low. And if it does launch in 2021, even if only a shred of the report from TheGamer is true, the quality will surely be in doubt for many of us watching the story and game unfold.

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