With the recent reveal of Halo Infinite multiplayer gameplay it is clear that 343 is attempting to recapture the classic Halo PVP feel while also wanting to be appealing to the a more modern and new landscape of players. Two of the biggest and strongest motivators for purchase in gaming is nostalgia and brand loyalty. Halo is in a unique position to capitalize on both. And for some pretty good reasons, both loyalty and nostalgia will be especially high for Halo Infinite. Halo 5 left an obvious vacancy for many players within the franchise. First, with respect to the campaign and story decisions. It simply did not deliver what fans wanted. But secondly, the multiplayer fell completely on its face. Now is the perfect time for Halo to make its comeback in multiplayer.